Product Designer · Missoula, MT

Design Partner
Shipping for Startups.

Designing products that actually ship for startups around the globe.

View Work Get in touch
4
Years
25+
Projects
4+
Companies
Product Design·Design Systems·User Research·Prototyping·Figma·Framer·Visual Identity·Interaction Design·Branding·Visual Identity·Industrial Design·Web Development·Product Design·Design Systems·User Research·Prototyping·Figma·Framer·Visual Identity·Interaction Design·Branding·Visual Identity·Industrial Design·Web Development·
Portfolio06 projects · 2024-2026

Work

2025
Opal
A microphone designed to capture high-quality audio while pairing with Opal's existing lineup.
Industrial DesignHardware Design
2025
Vyken
Designed a brutalist inspired lamp and associated brand. Included full manufacturing processes and materials.
Industrial DesignGraphic Design
2026
Sage Decks
Full website redesign for a multi-state deck company based in Utah. Doubled conversions and improved SEO. Full case study coming soon.
Web DesignUX Research
2025
Militia Capital
Full rebrand for a hedge fund. Logo, type, visual language, and complete brand guidelines.
BrandingGraphic Design
NDA2025
Physna
End-to-end product design for a 3D geometry platform. Full case study available under NDA.
Web DesignUX Research
2025
City Detect
Redesigned the full website for a B2G startup. Built a full content management system designed to be easy to use. Full case study coming soon.
Web DesignUX ResearchGraphic Design
Interested in Working Together?
For startups that need speed, clarity, and real execution.
Let's Chat

"Luke is an incredible designer with a sharp eye for detail and creativity. He takes ideas and turns them into something visually stunning. Every project we've worked on has been top-notch."

Tadeas
Growth Expert · Tadeas Growth
BackgroundMissoula, MT · 4 yrs

The Designer

I'm Luke Smith, a product designer based in Missoula, MT. Four years working with startups and scale-ups to ship products that just work.

Previously at Northpoint and Prime Labs. Currently leading design at Flowglanz. I focus on the details others skip. I believe that the best design decisions are invisible but take the product from 0 to 1.

Capabilities
Product DesignDesign SystemsPrototypingUser ResearchIndustrial DesignBrand DesignFigmaFramerVisual Identity
Experience
Flowglanz
Head of Design
2025-Present
Northpoint
Founder / HoD
2024-2025
Freelance
Designer
2023-2024

Good design isn't decoration. It's the difference between a product people tolerate and one they can't imagine living without.

Essays04 pieces

Writing

See all essays →
01
The Art of Making Decisions with Incomplete Information
Feb 9, 202602
You're Living in the Matrix
Jan 14, 202603
How to Find Meaning in Life
Jan 16, 202604
Why You're Stuck in Life (and How to Get Moving)
Oct 10, 2025
Ventures02 companies

Ventures

ApproachResearch → Design → Ship

Process

01
Discover
In depth research to understand user needs and business goals.
02
Define
Synthesize insights into a clear brief and actionable steps.
03
Design
Rapid iterations. Go from a rough idea to full prototype.
04
Deliver
Polish the product and ship it. Iterate based on feedback.
Endorsements04 testimonials

What They Say

"Luke is an incredible designer with a sharp eye for detail and creativity. He takes ideas and turns them into something visually stunning. Every project we've worked on has been top-notch."

Tadeas
Growth Expert · Tadeas Growth

"I have known Luke Smith for the past year. Luke proved he was ready for any demanding, deadline-driven, creative project. He consistently delivered high quality work on time."

Samuel Lamott
Creative Director · A Writing Room

"Luke and I have worked on various projects together. Luke is a brilliant designer and problem solver. His communication, time management and creativity is also outstanding. "

Paul Hartlieb
Founder · Flowglanz

"I can say for certain that Luke is one of the most naturally talented people that I have ever met. But beyond that, he is also hard working, motivated and thoughtful."

Ryan Miller
Lead Artist · LionMill Studios
RecognitionAwards & Press

Achievements

CCS Design Excellence
Top Project
U.S. / Berlin / London
International collaboration
City Detect
Website supporting $13M funding round
Let's TalkOpen to opportunities · Response within 24h

Let's Talk

Open to full-time roles, contract work, and interesting side projects. Response within 24h.

FAQ

Primarily product and web design. I occasionally take on brand identity and marketing design for companies I believe in.

Yes. Some of my best work has been with pre-seed and seed-stage teams where design has the highest leverage. If the problem is interesting, I'd love to talk.

I work best as a deeply embedded partner. Typically 1-4 month engagements with a fixed weekly commitment.

Absolutely. I'm comfortable leading or supporting. I've operated as solo designer, team lead, and IC embedded within a larger org.