Product Designer · Missoula, MT

Product Designer
shipping for startups.

5 years designing at the intersection of clarity and craft — from 0→1 products to scaled design systems.

View Work Get in touch
4
Years
25+
Projects
4+
Companies
Product Design·Design Systems·User Research·Prototyping·Motion Design·Figma·Framer·Visual Identity·Interaction Design·iOS·Web Design·Branding·Component Libraries·Design Tokens·Product Design·Design Systems·User Research·Prototyping·Motion Design·Figma·Framer·Visual Identity·Interaction Design·iOS·Web Design·Branding·Component Libraries·Design Tokens·
Portfolio05 projects · 2024-2026

Work

2025
Opal
A microphone designed to capture high-quality audio while pairing with Opal's existing lineup.
Industrial DesignHardware Design
2026
Sage Decks
Full website redesign for a multi-state deck company based in Utah. Doubled conversions and improved SEO.
Web DesignUX Research
2025
Militia Capital
Full rebrand for a hedge fund. Logo, type, visual language, and complete brand guidelines.
BrandingGraphic Design
2025
City Detect
Redesigned the full website for a B2G startup. Built a full content management system designed to be easy to use.
Web DesignUX Research
2025
Vyken
Designed a brutalist inspired lamp and associated brand. Included full manufacturing processes and materials.
Industrial DesignGraphic Design
Interested in Working Together?
For startups that need speed, clarity, and real execution.
Let's Chat
"Luke Smith is an incredible designer with a sharp eye for detail and creativity. He takes ideas and turns them into something visually stunning. Every project we've worked on has been top-notch. Highly recommend checking out his work!"
Tadeas

Good design isn't decoration. It's the difference between a product people tolerate and one they can't imagine living without.

BackgroundMissoula, MT · 4 yrs

The Designer

I'm Luke Smith, a product designer based in Missoula, MT. Four years working with startups and scale-ups to ship products that feel inevitable.

Previously at Northpoint and Prime Labs. Currently leading design at Flowglanz. I focus on the details others skip. I believe that the best design decisions are invisible but take the product from 0 to 1.

Capabilities
Product DesignDesign SystemsPrototypingUser ResearchIndustrial DesignBrand DesignFigmaFramerVisual Identity
Experience
Flowglanz
Head of Design
2025-Present
Northpoint
Founder / HoD
2024-2025
Freelance
Designer
2023-2024
Essays04 pieces

Writing

See all essays →
01
The Art of Making Decisions with Incomplete Information
Feb 9, 202602
You're living in the matrix
Jan 14, 202603
How to find meaning in life
Jan 16, 202604
Why you're stuck in life (and how to get moving)
Oct 10, 2025
Ventures02 companies

Ventures

ApproachResearch → Design → Ship

Process

01
Discover
User interviews, competitive analysis, and data review. No assumptions — only evidence.
02
Define
Clear problem statements and success metrics. The brief becomes the north star for every decision.
03
Design
Rapid iterations in Figma — rough flows to hi-fi prototypes. Test early, test often.
04
Deliver
Pixel-perfect specs, interaction notes, and close engineering collaboration through to launch.
RecognitionAwards & Press

Achievements

CCS Student Awards
Top Project
U.S. / Berlin / London
International collaboration
City Detect
Website supporting $13M funding round
Let's TalkOpen to opportunities · Response within 24h

Let's Talk

Open to full-time roles, contract work, and interesting side projects. Response within 24h.

Twitter
@lukesmith
Dribbble
lukesmith
FAQ

Primarily product and web design. I occasionally take on brand identity and marketing design for companies I believe in.

Yes. Some of my best work has been with pre-seed and seed-stage teams where design has the highest leverage. If the problem is interesting, I'd love to talk.

I work best as a deeply embedded partner. Typically 1-4 month engagements with a fixed weekly commitment.

Absolutely. I'm comfortable leading or supporting. I've operated as solo designer, team lead, and IC embedded within a larger org.